What is backwards e eminem?

Backwards E Eminem, also known as the "Shady Records" logo, is a stylized, reversed letter "E" that appears often on Eminem's merchandise and album covers. The logo was created by Eminem's friend and business partner, Paul Rosenberg, as a nod to the rapper's alter-ego, Slim Shady. The backwards E is also thought to represent the flipped perspective of Eminem's controversial and rebellious persona. The logo has become synonymous with Eminem and his record label, Shady Records.